Author: Thomas


How to set up a successful youtube ad campaign?

If you’re promoting your brand on Youtube, you know how hard work it takes to create a quality video. You spend days and even months to finalize a script, finding the right talent, and shooting. And the result is a blockbuster product video. After all this hard work, can you stop after sharing your video on other social media platforms and hoping that people will watch it? Doesn’t sound realistic, right?

While great content is meant to be found, you must make efforts to gain the viewers’ attention and educate the audience who aren’t familiar with your brand. While many people prefer buying Youtube views, there is one more efficient way to get the desired result. Running a successful Youtube ad campaign is a way to ensure that the audience finds your video. What’s important to consider is that YouTube ad campaigns are very different from PPC or paid social campaigns.

So if you’re wondering how to set up a Youtube ad campaign or how to advertise on YouTube, we have got you covered. In this article, we have discussed how to optimize a Youtube ad campaign

First of all, let us understand the three types of YouTube video ads :

  1. TrueView Ads – These are the standard video types on YouTube. Advertisers only pay when the viewers interact with their true view ads by clicking on CTA or any case. Advertisers pay when a viewer watches the ad for 30 seconds or until the end of the video. Skippable True view ads can be as long as 6 minutes, while non-skippable ones could be 20 to 30 seconds long.
  2. Pre Roll Ads – Some ads cannot be skipped and can play before, in between, and at the end of the main video. These are Preroll Ads that can be 20 to 30 seconds long. Because these ads can’t be skipped, they are made carefully with a call to action to optimize the viewer’s attention.
  3. Bumpers – The final and the shortest kind of ad among the three is bumper. At just 6 seconds, viewers will see a bumper before their chosen video. Though bumpers cannot tell the whole story in just 6 six seconds, they support larger video campaigns very efficiently. That’s why it’s vital to use those 6 seconds very wisely.


How to Launch an Effective YouTube Ad Campaign?


Create Your Youtube Channel – Create your Youtube channel and choose a relevant name for your product or brand. After this, select a category your channel falls in. You can create multiple channels for your brand. You can also create one channel for your core brand and another for your products. However, it’s a best practice to create one channel and upload everything there.

Create and Upload your Video – This one is quite obvious, you have to create and upload something for your viewers to watch. Because this is obvious doesn’t mean this step is easy. Creating quality content is very time consuming and has to be done the right way to engage more viewers. Make sure your video supports your brand or product in an efficient way.

Set Up Youtube Advertising – With the new Google Ads interface, you can manage Youtube ads with more ease. If you have done Google Ads and Facebook Ads, many features will seem familiar to you.

Here are the steps you need to follow to enable Youtube Ads for your business :

  1. Link Google Adwords to your channel – Start with adding Google Adwords to your youtube channel. For doing this, follow the below process :
  • Log in to your channel
  • Click the My Channels tab
  • Click the advanced tab on the channel page
  • You will see the Link and Adwords account tab on the screen.

After completing this, you’ll receive an email confirming that you have successfully done the process.

  1. Choose Youtube Advertising Campaign Objective – The next step includes creating your campaign. Now in the Google Ads dashboard, click the + button and select a new campaign. According to your campaign goal, choose one of the following options for your ad.
  • Brand Awareness and Reach is used to create more buzz about your brand, and it has more options.
  • Product and Brand considerations allow you to create awareness in front of a big audience, including influencers.
  • Leads and Website Traffic are the options for driving more traffic to your videos.


  1. Choose a Video ad format – The video format you’ll choose will depend on your campaign goal and video length. As we have already discussed, you can choose any one of the three types of Youtube ads. These three types are :
  • True View Ads
  • Bumper Ads
  • Pre Roll
  1. Set up a Budget and Bidding Strategy

Understand Youtube’s Bidding Process

  • Cost Per Link – CPC or Cost Per Link means you’ll pay for every click in your campaign.
  • Cost Per View – CPV or Cost Per View means you have to pay for video views ( at least 30 seconds or the entire video if it’s less than 30 seconds). Cost Per View is a default setting in Google Adwords.

Choose Your Bid

You have to decide how much you want to pay before creating your ads. CPV is the price you’re willing to pay whenever someone watches your video. Increasing your bids can help drive more traffic, but it’s best to choose a limit you’re comfortable with. Also, remember, CPV can fluctuate relatively as advertisers change their bid limits or targeting strategy.

The trick is to set your bid high enough to drive enough traffic and low enough so that slight changes in your competitor’s strategy doesn’t deplete your budget. To create custom bids, do the following :

  • Under your Adwords Account, click “All video Campaigns.”
  • In the Target tab, you’ll find a Bid column
  • Next, you’ll see an icon named “Customize bids per format” click on this button to set bids for different categories.
  1. Define the target audience for your Youtube campaign – Here, audience targeting options are quite robust. You can add filters to your ad campaign. These filters will improve the quality of the audience you can reach. With every filter, your CPV goes up. If you’re a beginner, avoid adding too many filters to the same group.

You have multiple options for targeting your audience; this includes demographic, interest, and behavioral targeting.

  • Demographic – As you all know, this is to select your audience based on their age, gender, income, and marital status. While applying this filter, keep in mind the unregistered viewers. Unlike Instagram or Facebook, you don’t have to log in to watch the videos. Those viewers who do not log in or create an account are added to the Unknown category.
  • Custom Affinity Targeting – Here, you can choose audience interest from predefined categories of Google, which includes Beauty, Finance, News, Sports, fitness, Travelling, Technology, etc.
  • Live Events, In-markets, and Custom Intent targeting – Similar to affinity targeting, here you define products your customers may be searching for.
  1. Optimize your ad visibility with Topics, Keywords, and Placements – First of all, forget everything about keywords you know till now. Here you have to search for keywords that appear in the videos where your ads will be shown.

The same approach works for topics. Know that topics are less flexible than keywords.


To Conclude the Beginner’s Guide

Youtube has gained huge popularity among the audience. People are not only watching videos for entertainment but for getting information also. Due to this, many promoters use Youtube to advertise their brands and expand their reach to more people.

Youtube ad campaign is an efficient way to promote your brand videos. Many factors collectively affect the success of your ad campaign. So, with creating great ads, put some extra effort into deciding price and target audience. It’s best to first know every basic thing about running a Youtube ad campaign and then go for it. At first, start small and move slowly. Learn from your previous experience and optimize your campaign accordingly.


Students and the Pandemic- How to Manage Health and Life Better

It’s a known fact that this year took us by surprise turning the world topsy-turvy. Initially, when the lockdown hit, getting a break from schools and colleges, movie binging, making Dalgona coffee and a hundred tries of hand-emoji challenges was all that we cared about, thinking that we had hit a jackpot.

The troubles that followed the pandemic brought immense turmoil in the world. In my opinion, one of the positives that came out of it was that we were forced to spend lots of time with our family. Movie nights and family dining at home became the norm. We had so much free time on our hands that we were practically juggling it around. We found time to think, think about ourselves, and look at our views and goals with a new perspective. During this period, we also upgraded our skills in self-study by a notch. The happiness of being locked inside the house with having nothing to do was definitely short-lived.

Soon enough, online classes started. Virtual classes that had seemed to be a boon, in the beginning, came with their own set of challenges. The adoption rates for online classes were shown to be 50-60% whereas in classrooms it had been 80-90%. Sitting in front of the screen for long hours on a daily basis had an adverse effect on the eyesight of students.

The lack of computer skills and higher workload became major obstacles and this hinders students from perceiving a higher performance while adapting to the ‘new normal’.

The pandemic has affected the entire student community but, it’s only fair to acknowledge that the students coming from economically backward sections and students from rural areas have been affected the most.

The fear of Corona, the huge downturn of the economy, and job losses accompanying it have significantly increased the anxiety in us. Students have hit peaks of anxiety, stress, and depression during the lockdown period and struggle to get through. It’s not just their mental health that has taken the toll, but being bound inside the four walls, sitting, eating and sleeping has significantly impacted their physical health.

With so much going on we’ve hit new levels of anxiousness, frustration, and not to mention, boredom.

But know this, it’s not a total gone case. There are quite a few ways worth following that can help us tackle the situation for the better.

Maintain a daily routine- sort out your day

As boring as it can get, with having nothing to do, we have to remember that we have time in our hands. The smartest way to make use of this time is to work towards making a better lifestyle and increasing your productivity. The first step towards achieving this is to set a time-table and sort your day out and try your hardest to follow it.

 Learn/develop a new skill or hobby

Find something that interests you or some skill that you think will help you in life. It can be anything like learning a new language, practicing your vocals, learning a musical instrument, painting, dancing, gardening, cooking, learning coding languages, digital marketing…anything. But make sure you enjoy what you’re learning.

Students should think about how they want their professional career to span out and upskill themselves accordingly. Upskilling will give them the edge over their peers when they enter the job market.

Eg. Students who are keen on pursuing Business Analysis as a career option can pursue entry-level certification courses aimed at freshers, like the ECBA Certification from IIBA. Their graduate degree topped with an ECBA certification gives them the perfect launchpad to enter the BA domain.

Hone your communication skills

You can start by reading books or taking online courses. Try making easy conversations with yourself. Maintain eye contact even during online meetings. Be a good listener, give others time to talk. Stay tuned to the body language. Give a gentle nod. A smile can go a long way.

Find a quiet and comfortable place to study and work.

With having the whole family at home, it tends to become quite noisy. This makes it difficult to concentrate on studying. So, it is important for us to create a quiet and comfortable study space. Pick one place at home where you want to study from and make it your very own little nook. Make sure that it has natural light, is well ventilated, and is peaceful.

Stay socially connected

Social health is all about healthy and meaningful relationships. This is a time of social distancing but it does not mean that you have to emotionally distance yourself. Stay connected with your friends and family. Make a group video call on zoom or any other platform and engage with your near and dear ones. Plan virtual movie dates, play online games as a group, do whatever takes your fancy but make sure that you’re there for each other.

Find a common ground in a community group– If you prefer keeping things low-key but like engaging with others, you can join or form a virtual community. You can find many virtual communities thanks to COVID-19. You can even make it about sharing moments with others while doing something you enjoy.

 Most importantly, take care of yourself

Being in a state of lockdown has impacted us in many ways. Make sure you take the best care of yourself. Neglecting yourself puts you at risk of burnout and stresses you out further. The only way to get through is to care for yourself, see to your own needs and those of others. Nobody can help you better than yourself. Some things that should on the top of our list are-

  • Diet and nutrition– As amazing as indulging yourself in a tub of ice-cream may seem, don’t give in to your cravings! Limit yourself to reasonable helpings. Make sure you do everything you can to avoid emotional binging. Eat healthily and keep yourself hydrated.
  • Stay active! Meditate and exercise- Even though gyms aren’t open, you can do workouts and yoga at home. This not only keeps you physically fit but helps in your mental fitness too.
  • Pamper yourself- Pamper yourself; give yourself a home-made spa-day. Make facemasks in the kitchen and give yourself a mani-pedi. These things go a long way in boosting your spirits.
  • Adequate sleep- Make sure your sleeping routine is at its best and get a full 7-9 hours of sleep. Early to bed and early to rise makes you healthy and wise.
  • Healthcare maintenance- If you have medications prescribed to you by a medical professional make sure you take them as directed and make sure you ring them up for any queries.


Read more about CBAP Training


Find ways to cope with stress and anxiety

The first thing you need to do at times like these is clear your head and stay positive. Don’t let tensions, frustrations, and fear breed in your mind. Make sure you talk to someone. Confide in someone you trust. Try penning down your thoughts, keep a journal, try meditation. Basically, try every means that calms your mind.

Last but not least, don’t lose hope and faith

As quoted in the movie The Shawshank Redemption- “Hope is a good thing, maybe the best of things and no good thing ever dies”.

We must stay proactive, positive, and sometimes creative, to maintain an active lifestyle today. Even if you are not directly affected by COVID-19, it is doubtless that it has had a drastic impact on your day-to-day routine. I hope these tips help you manage and maintain your lifestyle during this lockdown, better.

Take care, stay safe, and stay healthy.

How to implement Zero trust security

Basic tips for those who want to be A Street Photographer

“Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever… It remembers little things, long after you have forgotten everything.”

— Aaron Siskind

What is photography?

Photography is an art. It is the process of capturing light with a camera. It is usually via a digital sensor or film, to create an image. With the help of the best and most accurate camera equipment or setup, you can also capture light wavelengths that are invisible to the human eye, including UV, infrared, and radio, etc.

There are many types of photography nowadays. Street photography is one of them. And now we will be discussing it.

What is street photography?

Street photography is about capturing the different slices of our daily street life. It happens in common areas in a city, like streets, restaurants, parks, public transports and sidewalks, etc. Good street photos find the meaning and the purpose in seemingly ordinary moments.

The summary of this is about recording everyday life and society on the streets. You can find opportunities to practice this anywhere and you don’t necessarily need to travel long distances to capture great shots. Generally, this kind of photography is usually done openly without permission and your subject’s knowledge.

The most important thing about this is to have fun and enjoy getting out with your camera. Remember, your goal is to capture the emotion, humanity of different people. And also present the character of a person. It may take time to get your perfect shot, but it is rewarding for practice and patience. And you may also need the help of your Clipping Path Service to make your pictures look more beautiful.

How to be a good street art photographer. Here are we discussing some street photography ideas.

  1. Camera Setup:

The camera setup is one of the most important elements of any photography. But for street photography, it is very important. Because you have to take pictures quickly. The peoples, vehicles, animals and all other things are always running on the road so that you have to take pictures quickly. For that reason, the camera setup time is very important. Because the more time you have to spend thinking about your camera settings or setup, the less time you’ll be able to concentrate on capturing those incredibly fast-moving moments.

  1. Appropriate Camera & Lens:

Honestly, you can use any camera for street photography. But there are some specific street photography cameras and lenses that will make your life a lot easier.

Small cameras are the best for this because it also has light. It will allow you to take photographs much quicker than other cameras and in a more natural way.

There are many street photographers who have done a great job with the zoom lens. However, I believe that prime lenses will give you a great advantage for this work.

Prime lenses allow you to get used to a certain focal length. So that you can shoot pictures in a faster, easier and more natural way. Over time, you will become used to using these lenses. Then you don’t have to waste any time to zoom in on the correct focal length before the perfect shot.


  1. Take Your Camera Everywhere:

It is a spontaneous way of photography. A good camera is the most important element of this work. Because it is one of your gateway to sharing your vision with the world. And I think you don’t want to miss an amazing photo opportunity by not having your camera on you. If you’re serious about it and you want to grab this chance. Then you have to keep your camera with you at all times.

  1. Study Famous Street Photographers:

It is also one of the most important parts of this work. You have to explore all the work of world-famous street photographers and contemporaries. It will open your eyes to everything possible. And then you will start to notice new moments to photograph that you would not have seen otherwise.

  1. Capture Expressions And Emotions:

The intention of street photography is to show something very different. It shows us emotions, feelings, ideas and a lot of things. With it, you can quickly reach the minds of different types of people. Because with this photography, you can pay attention to the different types of people’s eyes, minds, facial expressions and how they pose with their bodies.

  1. Editing Support:

Though professional photographers are taking great pictures almost all the time. But most of the time some parts of the photo need to be edited. Because every picture doesn’t come out 100% perfectly. There may have some unwanted objects and also have some color problems etc. For that reason, street photographers also need Clipping Path. So they need to hire the best photo editing service Provider Company.

  1. Shoot At Sunny Days:

Choose a sunny day when you go out to take pictures. Because sunny days enhance the beauty of any image. On a sunshine day, the color of the taken image becomes brighter and more beautiful. But on sunlit days you also have careful about shadows. Because shadows can play different roles. For example, it can play in your favor or your against. So you need to be aware of shadows.

  1. Capture At Night:

Night photography in the street is an enjoyable job. Because at night, you can capture unique images. Sometimes it is not easy for shooting during the day because of the hot weather conditions. For that reason, the night shoot is the best thing to do.

  1. Get Close To Your Subjects:

Many successful street photos were taken very closely. Sometimes it is only a few meters from the subject and sometimes only centimeters away. Because getting close to the capturing subject is an essential thing. For that reason, you can use a wide-angle lens. It helps you get great shots and get closer to your subjects.

  1. Patience:

Patience is an essential part of street photography. In this job, you need a lot of it. However, patience is painful in the beginning but brings happiness in the end. For that reason, you have to wait until the perfect shot is captured.

  1. Stand Still:

Stand still is a challenging job. But you have to do it. Suppose you are willing to be a professional street art photographer. Many photographers constantly move from one place to another place, for hunting the perfect moment. However, this is a part of the craft. But you have to slow down and learn how to stand still. This will make it easier for you to find interesting and exciting scenes. Also, stand still saves your time and energy.

  1. Pick The Right Spot:

Picking the right spot is also a significant part of street photography. Many photographers have their own favorite places. So they go back there over and over again and wait for their perfect capture.

After all, if you want to be a good street photographer, you have to travel around the city and spend a lot of time in different cities. Street photography is an art that can showcase the daily life strategies of different types of people and a lot of other things.







“Photography is the only language that can be understood anywhere in the world.”

-Bruno Barbey


About Mr. Liton: CEO & Founder of CLIPP OUT LINE, which was established in 2010. He is working with a strong team that can be providing Clipping Path Service, Background Remove from Image, Photoshop Masking, Portrait Retouching, Color Correction, Shadow Recovery etc.






What is the benefit of selling car to car dealers?

Your car has been on the roads for many years and been through lots of ups and downs. Whether it’s an accident or breakdowns, it may be the time for a new car.

Regardless of the emotional bond to a car, you can’t keep it forever. There comes a day you’re ready to say goodbye and upgrade to a car more suitable to your changing lifestyle.If you are looking to sell your car in order to get a new one, you may consider selling car to car dealers. Let’s take a look at why.

Here are your options: PRIVATE SALE AND DEALERSHIP

Most people sell their car privately and head to Gumtree or Marketplace to place an ad. This is called a private sale,where you have more control over the price of your car. However, having control over the selling price of your car is not the only important factor.

Depending on your priorities, you might be better off selling your vehicle to a dealership. There are certain upsides of dealerships and you can expect them to be trustworthy – trusted retailers of cars, often both new and used. Private buyers don’t come certain standards and it is very likely that you will waste time and nerves by the time someone buys your car privately. With dealerships, you can expect a quick transaction without any hassles.


Dealerships are more reliable since they are registered companies and can be held responsible if anything goes wrong. Here are a few reasons why you should sell your car to a dealership.

  1. You know who you’re trading with

There is no guarantee for the trustworthiness of a random private buyer – especially when you advertise online. It will be up to you to judge and you can’t be right everytime. Without knowing them, you are allowing strangers come to your address:

  • Giving someone too much information about your home and making it possible for them to steal your car.
  • Allowing a test drive which the potential buyer never returns from.
  • Aggressive buyers who might escalate things out of pure anger.

Of course, the chances of something ill happening when selling your car privately is very slim but it is there. As long as you are cautious, everything will be fine but hopefully you will sell your car very quickly. A Sydney car buyer will help you to get to your goals.

  1. Sell your car quicker

Selling a car to a dealership won’t take more than a few hours

There will be paperwork involved as ever type of sale, but there’s a lot more involved in a private sale than with a dealership. Reason for that is dealerships have everything handy unlike private buyers who may have forgotten to bring an important paperwork.

For a private sale, you’ll need to address your car’s state of repair, list it online or advertise it on the roadside, wait for buyers to approach you, screen buyers, arrange test drives, deal with buyers falling through, rinse and repeat until you’ve completed the sale. There’s a lot of messing around with a private sale that you might not have time for.

When selling to a dealer, the inspection won’t take long and once two parties come to an agreement on the price, the transaction will go ahead.

  1. Trade your car in

When you sell your car to a dealer, you can get a trade-in deal This is one of the greatest benefits of selling to a dealership – the value of your car will be deducted from your new car. This way, you won’t be left without a car.

You can complete your sale and get back home in your new car. Team members will guide you in choosing on your new car. Then, the value of your old car can be put towards the purchase of its replacement. You may also receive special insurance deals from the dealer.

A Sydney car buyer is what you are looking for when you are selling your car.

What to Do If You Get Mesothelioma

Cancer is one of the scariest diagnoses that you can receive, especially if you find out that you have a type of cancer that was preventable. Mesothelioma is just that type of cancer. Many building materials and other common materials in the early days of building and construction were selected for their overall price and what they did for the building, not their potential hazards to people.

What is Asbestos and Why is it Dangerous?

Asbestos is a naturally occurring mineral that when it was in the height of use, was very unstudied and very unknown. Asbestos was commonly used as an insulator to help prevent fires and to help stop the fire when it started. Asbestos is naturally fire retardant which means that it does not burn easily and it does help to stop fires when they start.

Asbestos is commonly used in a wide range of building materials and building items like ceiling and floor tiles and insulation between walls. When left undisturbed, asbestos is not dangerous. The real danger comes when the asbestos is disturbed and the fibers are allowed to move freely around the air and are inhaled by those that are near them.

These fibers are very small, they are very thin, and they are very easy to inhale and not even realize you are doing it. This was the problem with asbestos in places that were highly trafficked and highly inhabited. As long as the asbestos is undisturbed it is not dangerous but when things like redecorating or remodeling occur, the asbestos can become disturbed and can be easily breathed in.

Asbestos is known to cause a type of cancer that is only caused by fibers, mesothelioma. This type of cancer is a direct result of the inhalation of asbestos fibers. The body works to try to remove the fibers itself and in the process ends up creating cancerous tumors and scar tissue that can in turn cause a huge range of health problems. Mesothelioma leads to an inability to breathe, trouble doing everyday tasks, and eventually death.

What Can You Do About it?

If you contracted mesothelioma as a result of inhaling asbestos fibers at a worksite, at an office, or even at a place that you frequent, you may be entitled to some compensation or some sort of justice. The Mesothelioma Justice Network is a resource that helps those that were wrongfully exposed to asbestos and have since developed mesothelioma.

If you have mesothelioma as a direct result of someone else’s negligence you are entitled to the justice that you deserve. Mesothelioma is a life-altering diagnosis, there are very few things that can be done for it and it is painful and can change the way that you do everything. For those that have developed this cancer as the direct result of the inability of someone else to properly remove asbestos or to let you know about its existence, you should not have to suffer alone and there may still be help out there for you.


Why You Should Pursue a Degree In Education

For many who are interested in working in the education field, it isn’t just a job, but a meaningful career. That being said, some may still have some reservations about going ahead and pursuing this career option. If you think that an occupation in the education field could be right for you, but you’re on the fence, here are a few things to keep in mind. 

You Can Work With Others

If you’re thinking about pursuing something in education or possibly an alternative degree program one of the first things you should think about is whether or not you enjoy working with others in a group. When you choose to pursue education, you are most likely going to end up in a classroom setting in one way or another.

If you like working in groups and enjoy helping others, then this can be a great fit for you. If you like to help others learn but you don’t enjoy being the center of attention or leading conversations about new topics you may want to think about whether this is something you can adapt to, or if a different career path would be better for you. 

You Can Have a Career With Job Stability

A top benefit of having a career in education is that you will have a certain level of job stability. Teachers of all kinds are frequently in demand, and that doesn’t seem to be changing any time soon. Also, as the population increases, so will the demand for teachers of all kinds, whether you teach elementary school, algebra, or English. 

You Can Have a Flexible Schedule

Something else that draws many to a career in education is that your schedule tends to be more flexible than that of some other occupations. Typically, teachers get to have evenings, weekends, and summers off. This means that you can develop a better work-life balance than you might be able to at another job, and it can be a particularly beneficial option for those that have families. Not only that but unlike what some may think, there can be a good salary outlook in this field as well. 

You Can Make a Difference

For many who decide that they want to work in education, the potential to make a difference in the lives of others is a big draw. Not only do you get the opportunity to teach others valuable information and skills, but when you read more about what this field and what you can do in it, you get to know that you’re having an impact on their life as well. This can be particularly true for those that go into areas of the field where they work with children with special needs or learning disabilities. 

A Few Final Thoughts About Pursuing an Education Degree

A job in education doesn’t just have to be a job, for many, it is a calling that adds a lot of meaning to their life. However, some may still have reservations about taking the leap and pursuing a degree in education. While it may feel intimidating, the reality is that if you enjoy teaching and helping others it can be a rewarding career choice that you could enjoy for years to come. 


Italy Tours: Plan the Best Trip to Italy

Italy is a country that has earned its way to many travelers’ bucket list. And for good reason! Italy is loaded with historical sights. In fact, there are 50 UNESCO world heritage sites intermingled with its charming towns and great cities. Furthermore, Italy’s lively and welcoming culture combined with its approachable cuisine make it an easy country to visit. For these reasons Italy tours are one of the most popular vacations.

Italy’s Great Cities

Rome, Florence, and Venice are known as Italy’s great cities because they are full of art and culture that many people think of when imaging Italy.

Many travelers want to include Turin, Milan, Bologna and Naples for full exposure to Italy’s cities from north to south.

One can learn about the culture and history of the nation through the cultural artifacts found in these cities. But, to travel Italy is as much about experiencing its lifestyle and culture in the streets, cafes and piazzas, as it is seeing the historical sights.

Enjoy Italy Slowly

There is so much to see and do in Italy that travelers must accept it cannot all be done in one trip.

Visiting Italy’s great cities means enjoying the morning espresso at a cafe among locals. It means strolling around the streets during the late afternoon, for what is a uniquely Italian custom with its own word passeggiata, to experience the late afternoon social life.

To tour Italy well is to slow down for time to enjoy its ambiance. Italy’s regions from north to central to south have nuanced pulses that run at their own rhythm. Each of Italy’s regions is unique. If one travels too quickly through Italy this integral feature of an Italy vacation will be missed.

Therefore, to plan the best Italy tour experience decide how for many days will be your trip to Italy. Then plan an itinerary that comfortably matches the time available to tour Italy. This is the most important piece of advice when planning the best trip to Italy.

To experience life in Italy’s cities we suggest allowing for at least two nights in each destination. This will provide time to experience the cycle of an entire day. Then travelers will be able to experience the morning cafe, leisurely lunch, afternoon passeggiata, evening aperitif, followed by dinner. Without experiencing each the tourist to Italy misses what is Italian life.

Excursions Between Italy’s Great Cities

Outside Italy’s great cities are a full roster of towns that many travelers want to visit. These include cultural attractions and places of natural beauty.

When planning an itinerary plan to use travel days between new destinations to plan excursions. For example, when traveling between Florence and northern Italy’s Lakes or Venice include Pisa to see the Leaning Tower of Pisa and Chianti to taste the area’s wine. Other foodie destinations on this route include Parma and Bologna to soak up the region’s rich culture and indulge in its fine food.

When traveling between Rome and Florence consider a visit to Tuscany and Umbria to enjoy the hill towns. Many Italy tours include Assisi to visit the Basilica of St Francis of Assisi. Another itinerary includes Orvieto for a visit to a classic hilltop town.

Guided Italy Vacations

For travelers who are not interested in the extensive planning required for a great trip to Italy, or do not have the time to plan a proper Italy vacation, then Italy tours offer all-inclusive Italy vacations. With these guided Italy vacations all the details are handled. Visit the beautiful Cinque Terre without trying to figure out how to navigate into these tiny towns. Ride down the Amalfi Coast while enjoying the views without worrying about what is around the next curve. Enter the Vatican Museum and Colosseum in Rome without waiting on lines.

All-inclusive escorted Italy vacations ensure guests see popular attractions while discovering hidden gems only known to residents. Furthermore, there is ample time to experience Italian life as time is organized efficiently.

Book one of the best Italy tours today or customize your own vacation. Either option is ideal when visiting this beautiful country to learn more about its people, history, and culture.

Ways To Trademark Your Business In India

You have a business in your hand and want to trademark it? You don’t have an idea on how to proceed then you came to the right spot.
First of all, let us see what a trademark is.
Trademark is exclusively identified as a product as belonging to a specific company and recognizes the companies ownership of the brand. Trademark protects brand names and logos used on goods and services.

Types of Trademark
1) Word mark
2) Device mark

The Word mark is a type of trademark where the owner has an exclusive right to the word as a whole. All appearances and the use of the word as a whole is protected by the word mark.
Device mark, it protects the looks which can be a combination of an image, letters, words and numbers. A device trademark can also protect a design or appearance that does not contain wording or letters or numbers.

Things that can be trademarked
Eg. “V” or anything made up of single letter or numeral to long sequence of words
2) Business Names
Eg. Ford, Microsoft
3) Slogans
Eg. “I`M Loving It”
4) Design Marks
Eg. ISI certification logo
5) Trade dress
Eg. The Shape of the bottle or packaging style

Documents required for trademark
1. Authorization form
2. Soft copy (logo/sound/color)
3. Name
4. Address
5. Aadhar or any other documents

For company
1. Certification of incorporation
2. MSME(Micro, Small, Medium Enterprises) certificate
3. Authorization form
4. Soft copy (logo/sound/color)

When an application is received, the goods and services are understood and accordingly it is specified for the process. Goods and service is the important aspect of the trademark application.

Products and services are organized by IP India office according to specific categories or classes. When you register, you should do it in according to the classes.

If you need to trademark in more than one class then additional fees are required for each class.

There are 45 classes of goods and services, it is divided by International classification system.


Types of classes

Class 1-Chemical

Class 2-Paints, Varnishes and Lacquers

Class 3-Cosmetics, Cleaning and Laundry products

Class 4-Industrialoils, Greases and Lubricants

Class 5-Pharmaceuticals (Medical or Veterinary products)

Class 6-Common Alloys and Metals

Class 7– Machines and Machine Tools

Class 8-Hand-Tools and Implements

Class 9-Scientific& Engineering Devices (Apparatus)

Class 10-Medical Devices and Apparatus

Class 11-Lighting and Heating and Cooking/Water Supply Apparatus

Class 12-Vehicles (Automobiles)

Class 13-Firearms, Explosions and Ammunition

Class 14-Precious-metals, Jewellery stones

Class 15– Musical Instruments

Class 16-Stationary and Paper Goods

Class 17-Rubber and extracted plastic products

Class 18-Leather and Leather Goods

Class 19-Building and Construction Material (Non Metallic)

Class 20-Furnitures Mirrors and Frames

Class 21-Houseware and Glassware

Class 22-Ropes, Fibre, Stuffing Material except rubber and plastic

Class 23-Yarns and Threads (Textile used)

Class 24-Textiles, Textiles Goods and Fabrics

Class 25-Clothing and Footwear

Class 26-Fancy Goods-Lace, Embroidery Ribbons

Class 27-Carpets, Floor Coverings, Wall Hangings (Non Textiles)

Class 28-Toys, Games&Sports Goods

Class 29-Meats and Processed Foods

Class 30-Staple Foods, Flour, Cereals

Class 31-Agri, Horticulture Products, Live Animals

Class 32-Beer, Mineral Water & Non Alcoholic Drinks

Class 33-Alcoholic Beverages (except beer)

Class 34-Tobacco Products

Class 35-Advertising & Business Services

Class 36-Insurance, Financial and Real Estate Services

Class 37-Constructions and Building Repair Services

Class 38-Telecommunication Services

Class 39-Transportation and Storage Services

Class 40-Treatment of Materialistic Services

Class 41-Education and Entertainment Services

Class 42-Scientific, Technological and Computer Services

Class 43-Food and Restaurant Services

Class 44-Medical, Cosmetic and Veterinary services

Class 45-Legal and Security Services


Procedure for application
1. Identify the mark/Logo to be registered as Trademark.

  1. Search the availability of trade name/mark for registration (go to trademark IP India to see if the name is available, if yes go ahead or else search a different name ).
  2. Identifying the class under which the Trademark has to be registered, and it has to be precise.

Note: You must know under which class your product will be placed.

  1. Filling the application

Note: There are loads of stage under this step.

– Examination of the trade mark

– Response to the examination report

– Hearing

– Acceptance/advertise before acceptance

– Publication for 4 months

– Registration

  1. Trademark Registration Certificate

Note: Renewal within ten years from the date of filling.


There is no specific time frame that takes to register in India, mostly it takes 5-18 months or more.


Dos and Don’ts of Trademark
– Avoid Trademarks that cannot be registered.

– Avoid purely descriptive words.

– Avoid surnames.

– Avoid confusing trademarks.

– Avoid generic words.

– Avoid Three-letter acronyms and numbers.

– Do use invented words.

– Try animal or plant names.


Trademark Infringement is where you copy a trademark. This can cost you a significant loss as legally it is stated that if any person falsely claims to have a brand registered or uses an unauthorized Trademark and even sells product or services under an illegal trademark then, he/she is punishable with imprisonment and charges over it.


Types of trademark symbols
 ™( The TM Symbol)
Whenever or where ever, you see this TM symbol anywhere. You can always know and understand that the trademark is an unregistered version. This symbol can be used in your brand without any formal government recognition or government sub-ordinates. When you put this symbol in your brand name, you can confidently believe that it protects your brand name.

 ®(the R-in-a-circle symbol)
It is usually seen in superscript. After the approval of your application, you can use this symbol in your brand name. It is illegal to use this symbol when your application is pending. When people see your brand name with this symbol in the superscript, they will understand that the trademark has reviewed and accepted your brand name.

Being the Legal service providers we provide the Trademark Registration in Chennai which helps your business grow better.

How to keep your password safe online

In this era of sign in and log in for any app or service you are using or getting access to, protecting your password is of utmost importance. As the trend is to share all the personal data and access to your device to particular apps or software, you must be careful not to share the password which is keeping the documents safe. People are using two-step authentication to open the documents folder and access their personal data related to bank accounts and other importance, but do you think this is enough?? Actually, no!


There are some basic guidelines and tactics to customize and set your password. For better protection you should use a unique pattern as your passwords. But nowadays, the cyber space is full of fraud as you download an app for better security, the app itself will share your data to a third party and will cause damage to your security. In fact, cyber crime has reached such a high point so fast, that the intelligence are working day and night to keep your essentials along with your personal data and mainly the password to all this safe, with the special services of AI Cybersecurity.

The steps to secure passwords

In this age digital advancement, one has several accounts and that many passwords to secure. This is not so simple how it looks. When you have set the passwords online, it has reached the online universe, from where it can be decoded and used to access your personal data that may cause you severe problems either financially or socially. There are few steps that you can follow to keep your passwords safe online-

  • Try to keep a strong password of 8-20 characters every time using all possible characters. You should use both upper case and lower-case characters along to keep it unique.


  • Do not ever use the same password for more than a single account. Use different passwords for every different account you have in every single platform, as the repetition of passwords make it more vulnerable.


  • Avoid your birthday, age, and favorite things while putting the passwords. Use random things and numbers to make the password untraceable for the hackers, who will try with your special dates and the name of your closed ones.


  • Never save or write your password in any online platform or software you are using in the smart devices. Somehow all these data get connected in the cyber world.


  • Though you are very much used to the devices you use regularly and single-handedly, you must log out from the respective devices to keep your passwords save.


  • You should not continue to change your password after a small gap regularly; until there is a threat and you get to know the password has been exposed.

Your safety is in your hand. So, you should be more conscious regarding the security issue of your smart devices. According to Cyber AI, you must not click the option of auto save, whenever a website offers you the option with the passwords. Once your password is saved, all the data will be transferred to another device making all the details vulnerable.

How to prevent cyber attacks online

Cyber attacks on companies are well known to many businesses. Hackers mainly target the small businesses cyber crime is a kind of crime which takes place on online platforms. It is often committed by some newbie hacker. They target mainly computer networks or devices. According to a report, there are many companies who are victims of cybercrimes. Except from theft of personal data and money, many of the cybercrime includes harassment, cyber stalking, revenge porn, bullying, child sexual exploitation etc. using the cyber attack many other terrorists can hack the classified information of other countries. This can be dangerous in a way.


Every person should know how to prevent cyber attacks, at least the basics of it. The first step is recognizing the attack in an early step. Taking a few precautions can protect yourself and all of your data. Although you can understand who can access who is engaged in online criminal activities. Here you can go through few steps, to protect yourself from cyber attacks:

  • Use full service internet


Always use a full security network. It will provide a full time protection against all the malwares including viruses and will protect all your personal and financial information.


  • Keep all software updated


Keep all your operating system and antivirus software updated to avoid any hacking. Your antivirus software can help you to avoid any kind of malware or viruses.


  • Manage social media settings


Keep all your private details locked. Try not to share all the private information on social media. Cybercriminals can get your personal information and can use it for bad purposes. That information can be used to exploit you or can blackmail you.


  • Use strong and unique passwords


Always use a unique and strong password. Use avoiding names or phone numbers for passwords. Try to not repeat passwords or various sites. And change your password regularly, to prevent any hacking.


  • Identify the threats


Basic threats are handled by your computer. Most of the companies contain precious information in their computers; if the information is leaked the company will pay a great price. Hackers always find various threats for your computer, if you click it your system will get corrupted by their malware.


  • Use two-step authentication


Two -step authentication is very much needed for your security. This verification prevents hackers from accessing your data and business accounts. Usually, two step authentications include a text message which comes to your registered mobile number. The message contains a unique code which is generated by the system. It is one of the easiest ways to prevent hacking.


  • Protect important data


Protect all the important data of your company or yourself. Store your data in another network or other place. Use an encrypted email address which doesn’t leak data.


  • Get to know about risk factors


Get to know what risk factors you can face throughout the business. You have to take a better security measure for your company. The risk factors will involve the threat by cyber attacks.


You can use the Mitre Att&ck, which will help you to understand the methods to compromise your business. It will make you understand the behavior of cyber attackers.

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